WHAT WE ARE LOOKING FOR?
Nanobi is looking for an energetic self-starter who will drive go-to-market strategy and marketing execution for nanobi analytics platform targeted at Indian & global customers. The scope of the nanobi analytics platform would range from software alone to combinations of solutions & services.
The role will cover a wide scope of marketing initiatives including launching, driving messaging & branding, as well as creating value propositions for targeted customer segments
This is a critical role and requires a high-energy person that can operate in a dynamic environment. Big picture, critical thinkers that are able to operate with ambiguity and yet deliver on time and on budget will thrive. We would love to explore fitment for this role with people who display an innate motivation as well as project management skills to conceive marketing programs including digital marketing, get organizational buy in and execute their ideas
Responsibility
- Market & Competitive Intelligence – distinguish our target audience (sharp focus on consumers), how they buy and their buying criteria; be an expert on recognising the competition and strategize on how to crush them; keep abreast of industry trends, market influencers, as well as the general ecosystem of technology landscape and partners.
- Product Positioning – define and document product hierarchy, messaging, core market differentiation; ensure consistently filtered positioning through all channels of communications - internal & external (e.g. sales materials, website,
PR & Analyst briefings, etc.)
- Content Generation – deliver high-quality product materials and collateral (brochures, sales decks, website copy), as well as thought leadership materials in the form of blog articles, whitepapers, eBooks, videos, web pages, to support demand generation campaigns and sales cycles.
- GTM Strategy & Product Launches – manage and execute on GTM strategy for relevant product portfolio, including new product launches and major releases
- Demand Generation – support and work with sales and consulting team on lead generation activities, including trade shows, email campaigns, hosted events, etc., with messaging and collateral and ensure appropriate follow up materials for sales to execute on leads
- Drive user acquisition and audience engagement with specific focus on digital marketing tactics – build partnerships to amplify product positioning and differentiators; drive measurement of engagement and adoption by working with engineering as needed; support external engagement and outreach with unique messaging and content as needed.
Education & Background
- Bachelor’s required - MBA in Marketing with 10-12 years of work experience
- Understanding of product marketing experience at a technology, analytics, or information/data provider; or equivalent industry experience at a tech consulting company
- Demonstrated track record of prior success in launching new technology products in the market
Knowledge and Skills
- Understanding of business intelligence and analytical applications; ability to understand core tech in areas like Business Intelligence & data analytics
- Understanding of various BI & analytics products in the market is a plus.
- Experience in crafting marketing messages and differentiating products in crowded market space
- Experience of both digital and traditional marketing
- Experience of creating and building client advocacy, external stakeholders like analyst, media
- Experience in gathering customer requirements and market intelligence and synthesizing information to inform product expansion
- Crisp communication and writing skills including the ability to succinctly and effectively explain complex data, analytics, and technology concepts; you should be at ease presenting to both internal and external audiences
- Comfort in working with cross-functional teams, including sales, engineering, and senior executives
- A passion for technology marketing and selling to both business & technology executives
Personal Impact
- Ability to prioritize multiple tasks effectively and able to switch between being fast and loose: fast to operate in a deadline-oriented work environment; loose to operate in an incubation mode that may not be deadline-oriented
- Strong team orientation manifesting as a competitive desire to win first as a team; and then as an individual.
- Hands on approach with ability to work independently.
